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\n<\/div>\nI like this question:<\/p>\n
Question: How important is an artist’s image and branding in today’s music industry?<\/i><\/p>\n
Daniel: I wish it’d be otherwise, but branding is important. Social media are still king, even though it pains me to say that. Establishing a good online presence and building a strong fanbase is equally, if not even more important than making good music in the first place. Modern technologies lowered the entry barriers so everyone can be a music producer or a DJ now, but at the same time it created a lot of “noise” and one has to break through in order to stand out. And sometimes, music alone is not enough for that.<\/i><\/p>\n
Read the full interview on the LabelRadar’s blog: Tell me how you organize the process of listening to music: demos coming to the label and just new releases in different genres. Do you listen on the speakers or on headphones? Do you multitask it with other things (like replying to emails and doing social media stuff)? Do people around you complain about the constant “boom-boom”? How do you manage to stay focused on the music to listen to all the tracks thoroughly?<\/p>\n Nikolay Glazyrin<\/p>\n<\/div> Thanks for asking. I honestly don’t know how it could be helpful to anyone, but I’d be happy to share.<\/p>\n First let me tell you about the demos. The demos come in an endless stream of about 30 to 100 emails a week to the label. To reply to all of them at once as they appear in the inbox means to be constantly distracted and waste attention, and I try to work in a concentrated way. Moreover, some tracks are so bad that I can’t listen to them just in the background :-) That’s why for some time I put emails into a special pile and then answer them all at once – it’s more productive that way.<\/p>\n Read about A&R duties<\/a><\/p>\n Speaking of email, I use HEY. There you can literally click “Reply Later<\/u>”<\/a> on emails and then respond to them all at once in “Focus & Reply”<\/a> mode. It really helps. HEY is cool in general, maybe I’ll tell you more about it later.<\/p>\n Now about listening to music in general. I have two listening modes, as I call them: passive and active.<\/p>\n Passive mode<\/b> is when I listen to music in the background, doing my own thing. I used to listen to Soundcloud, Apple podcasts, radio stations, and YouTube, but now 95% of my background listening happens on Spotify because everything is more convenient and there’s a better chance of finding something good.<\/p>\n Usually, I turn on some suggested playlist on Spotify or a “Song radio” based on a track I like and go about my business in comfort. I don’t concentrate on the music in any special way, which is exactly why I call this kind of listening mode “passive” – something is playing, and that’s fine.<\/p>\n As soon as I notice something cool playing, I press ⌥+space<\/i> and <3<\/i> – this is the system-wide shortcut I made to automatically “like” tracks, i.e. to save them in my collection. And then it’s also broadcast to the Telegram channel<\/a>. It’s faster than switching between applications and clicking on the tiny “heart” next to the track’s name.<\/p>\n The automation is set up with Alfred app<\/a> and the Spotify Mini Player<\/a> script. Alfred is fantastic, maybe someday I’ll tell you about it too.<\/p>\n This way I listen to music for about ten hours a day, so I happen to find quite a lot of interesting stuff. I usually play background music through my speakers.<\/p>\n Of course, not all music suits the background, especially if you need to work thoughtfully: for example, I find it hard to do with hard techno, but I’m okay with progressive house or chillout.<\/p>\n Active mode<\/b> is when I’m purposefully looking for something: a track with the right tempo and key, a new release from a particular artist or other releases from a particular label. It’s important to hear the details, so I often listen with headphones while actively searching.<\/p>\n I used to use the Beatport Pro desktop app for this, but since the beginning of 2021, it has been discontinued. Now I use the Beatport website, even though it is much slower and more limited than the app, plus old-good Spotify.<\/p>\n I only need to listen to a track for about five seconds to know if it’s a good fit. This is a very highly concentrated listening mode in terms of the amount of new musical information per unit of time, so I can’t listen like that for a long time – two or three hours at the most. It’s important to take breaks, otherwise, my ears get soaked and I might miss something interesting. During the breaks, I either go back to background listening or get away from the computer altogether and switch to something else: running (also with music, of course), eating or sleeping.<\/p>\n Luckily, I don’t cause any trouble for the surrounding people, not anymore :-)<\/p>\n
\nhttps:\/\/blog.labelradar.com\/interview-daniel-sokolovskiy-joof-recordings<\/a><\/p>\n",
"date_published": "2023-11-11T01:57:47+05:00",
"date_modified": "2023-11-11T01:57:22+05:00",
"tags": [
"A&R",
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"author": {
"name": "Daniel Sokolovskiy",
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"title": "Music listening routine",
"content_html": "Listening to demo recordings<\/h2>\n
Listening to music<\/h2>\n
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