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    "title": "Блоги: заметки с тегом books",
    "_rss_description": "Автоматически собираемая лента заметок, написанных в блогах на Эгее",
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    "authors": [
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            "name": "Илья Бирман",
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            "id": "135466",
            "url": "https:\/\/robertblinov.net\/blog\/all\/journey-into-color\/",
            "title": "The Journey into Color",
            "content_html": "<p>The <i>Giracolore<\/i> is a spin-art machine pertaining to the new popular tradition of Italian toys:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/robertblinov.net\/blog\/pictures\/giracolore-device.png\" width=\"1300\" height=\"779\" alt=\"\" \/>\n<\/div>\n<p>Raffaele Cesano, the Giracolore’s creator, asked me to make a book with its history and practical uses.<\/p>\n<p>“The Journey into Color” (<i>Il viaggio nel colore<\/i>) is now the first book I have fully designed, and perhaps even my biggest design work yet. Its copies now come with every device put on sale.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/robertblinov.net\/blog\/pictures\/giracolore-book.jpeg\" width=\"1792\" height=\"1411\" alt=\"\" \/>\n<\/div>\n<h2>The client<\/h2>\n<p>Raffaele is a schoolteacher-turned-toymaker. He’s especially good at crafting traditional toys and games, like spinning tops, smol carousels, and wooden acrobats. He is fascinated with color in motion.<\/p>\n<h2>Process<\/h2>\n<p>Raffaele first gave me a bunch of material: pictures, informational texts, and stories. Some things would be repeated across four different texts, but each one would have something useful of its own. I read them all and then wove them into a fluent narrative. Every now and then, I would meet Raffaele to refine the text together. I also took some disc pics myself.<\/p>\n<p>I learned a lot about book design while working on this. For example:<\/p>\n<ul>\n<li>The placement of punctuation and line breaks affects legibility. A line break at the wrong syllable can make a word appear to be a different one.<\/li>\n<li>Consistency in punctuation colors and weights is a science of its own!<\/li>\n<\/ul>\n<h2>Outcome<\/h2>\n<p>I chose a 13×18 cm format for the book so it would fit perfectly into the Giracolore’s 13.5×19 cm box. Nothing is arbitrary here: the disc on the cover is the size of a real one. I made sure each spread had at least some color.<\/p>\n<p>The imprint page and its adjacent table of contents are stunning: the gradient title, the rare NB ligature, the Italian cockade (which looks like a Giracolore disc!), the frame…<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/robertblinov.net\/blog\/pictures\/giracolore-1.png.jpg\" width=\"2560\" height=\"1772\" alt=\"\" \/>\n<\/div>\n<p>The book begins with a short introduction to the Giracolore and proceeds with spin-art’s history. Notice the alignment of the words “bellezza” on the left page:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/robertblinov.net\/blog\/pictures\/giracolore-origini.png.jpg\" width=\"2560\" height=\"1772\" alt=\"\" \/>\n<\/div>\n<p>The book then delves into color psychology:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/robertblinov.net\/blog\/pictures\/giracolore-luscher.png\" width=\"2560\" height=\"1772.3076923077\" alt=\"\" \/>\n<\/div>\n<p>And culminates with stories metaphorically illustrated with the Giracolore. Here’s one of them, <i>The Little Blonde Girl<\/i>, with the parallelism principle at work:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/robertblinov.net\/blog\/pictures\/giracolore-bambina.png.jpg\" width=\"2560\" height=\"1772\" alt=\"\" \/>\n<\/div>\n<p>Some pages encourage to make one’s own disc and glue it in:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/robertblinov.net\/blog\/pictures\/giracolore-tua-storia.png\" width=\"2560\" height=\"1772.3076923077\" alt=\"\" \/>\n<\/div>\n<p>The book ends with an invitation to take a look at Raffaele’s other projects and to contact him:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/robertblinov.net\/blog\/pictures\/giracolore-40.png.jpg\" width=\"2560\" height=\"1772\" alt=\"\" \/>\n<\/div>\n<p>The book is set in three styles of <i>Apfel Grotesk<\/i>: Regular, Fett, and Brukt (for the “stick your disc here” label).<\/p>\n<h2>Conclusion<\/h2>\n<p>The book is the best introduction to the Giracolore, vividly showing the device’s value for children, teachers, artists, storytellers, and therapists.<\/p>\n<p>Good design is never boring.<\/p>\n<h2>The client’s review<\/h2>\n<blockquote>\n<p>Robert has visually arranged <i>The Journey into Color<\/i> with great success and has helped me introduce it to the public.<\/p>\n<\/blockquote>\n<blockquote>\n<p>Robert has various qualities: his youthful energy gave me confidence to express what I felt. I had fun letting him do his thing, letting him express and interpret my ideas. Everyone has the right to play the game they enjoy the most.<\/p>\n<\/blockquote>\n<blockquote>\n<p>The result is what I wanted.<\/p>\n<\/blockquote>\n<blockquote>\n<p>I initially hesitated to pay in advance, but during the course of the work, I saw Robert’s reliability firsthand.<\/p>\n<\/blockquote>\n<p class=\"loud\">Enjoy the colors!<\/p>\n",
            "date_published": "2025-04-07T01:36:17+05:00",
            "date_modified": "2025-04-29T12:45:46+05:00",
            "tags": [
                "art",
                "books",
                "design",
                "games",
                "hues",
                "illustrations",
                "national symbols",
                "packaging",
                "things",
                "typography",
                "undertakings"
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            "author": {
                "name": "Robert",
                "url": "https:\/\/robertblinov.net\/blog\/",
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        {
            "id": "121914",
            "url": "https:\/\/ilyabirman.net\/meanwhile\/all\/introducing-designing-transit-maps\/",
            "title": "Introducing the book “Designing Transit Maps”",
            "content_html": "<div class=\"e2-text-picture\">\n<img src=\"https:\/\/ilyabirman.net\/meanwhile\/pictures\/book-metro-en-cover@2x.jpg\" width=\"1280\" height=\"640\" alt=\"\" \/>\n<\/div>\n<p>Please welcome my second book, <a href=\"https:\/\/bureau.rocks\/projects\/book-metro-en\/\" class=\"nu\">“<u>Designing Transit Maps<\/u>”<\/a>. It’s a practical guide to transit map design and probably the most important work of my life so far. The digital book is released by Bureau Gorbunov Publishing. The publisher says:<\/p>\n<blockquote>\n<p>The book speaks of transit maps history, important principles of their design, and how they evolve together with their networks. The author talks about techniques: plotting the lines, denoting the stops, choosing the fonts, and composing the final poster.<\/p>\n<p>Few designers have an occasion to design a subway map. But the principles and techniques discussed are applicable to any tasks of complex information display: org charts, family trees, control-flow diagrams, fire escape plans, military operation plans, project timelines, architectural drawings. The book sharpens the reader’s eye and inculcates attention to detail.<\/p>\n<p>Circuit drawings are beautiful in their own way, but they immediately tell the reader: “I’m for the pros”. This is not an option for public information graphics. The designer has to untangle complex ties, find the best way to represent key objects, correctly position the labels. No matter how sophisticated the material is, it’s crucial to achieve clarity and legibility in display. Transit maps are a great subject to develop this skill.<\/p>\n<\/blockquote>\n<p>The book consists of five parts: The challenge, The principle, The layout, The details, and The system. The chapters of the book are being published gradually. We started with the first three chapters, “Maps and Reality”, “The first transit maps”, and “Transit map diversity” in January:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/ilyabirman.net\/meanwhile\/pictures\/book-metro-map-reality-diversity-en.jpg\" width=\"1240\" height=\"1062\" alt=\"\" \/>\n<\/div>\n<p>We followed up with “Map as a symbol” and “Finding a solution” in February, completing the first part:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/ilyabirman.net\/meanwhile\/pictures\/book-metro-symbol-solution-en.jpg\" width=\"1240\" height=\"1062\" alt=\"\" \/>\n<\/div>\n<p>By the way, each part ends with an interactive test covering its key ideas.<\/p>\n<p>In April, we started publishing the next part with the chapters “Correspondence between lines and routes” and “Color coding”:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/ilyabirman.net\/meanwhile\/pictures\/book-metro-lines-routes-color-en.jpg\" width=\"1240\" height=\"1062\" alt=\"\" \/>\n<\/div>\n<p>In June, we released the chapters “Geometry”, “Orientation”, and “Scope”:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/ilyabirman.net\/meanwhile\/pictures\/book-metro-geometry-orientation-scope-en.jpg\" width=\"1240\" height=\"1062\" alt=\"\" \/>\n<\/div>\n<p>Today, we are releasing the closing chapters on the second part, “Granularity” and “Freedom”, and the chapter’s interactive test:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/ilyabirman.net\/meanwhile\/pictures\/book-metro-granularity-freedom-en.jpg\" width=\"1240\" height=\"1062\" alt=\"\" \/>\n<\/div>\n<p>So two fifths of the book are already available for reading, and I very much encourage you to subscribe and read the book. Learn more about the book and its revolutionary digital format <a href=\"https:\/\/bureau.rocks\/projects\/book-metro-en\/\">on the publishers website<\/a>. There are also readers reviews and a free sample chapter “Bends” from the fourth part.<\/p>\n<p>Enjoy and tell your friends and colleagues!<\/p>\n",
            "date_published": "2023-07-27T14:17:14+05:00",
            "date_modified": "2023-07-27T14:17:07+05:00",
            "tags": [
                "books",
                "Designing Transit Maps"
            ],
            "author": {
                "name": "Ilya Birman",
                "url": "https:\/\/ilyabirman.net\/meanwhile\/",
                "avatar": "https:\/\/ilyabirman.net\/meanwhile\/pictures\/userpic\/userpic@2x.jpg?1573933764"
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            "_date_published_rfc2822": "Thu, 27 Jul 2023 14:17:14 +0500",
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            "id": "121163",
            "url": "https:\/\/robertblinov.net\/blog\/all\/books-and-flags\/",
            "title": "Books and flags",
            "content_html": "<p>Don’t burn books and flags.<\/p>\n<p>But don’t sanctify most of them, either.<\/p>\n",
            "date_published": "2023-07-03T11:58:34+05:00",
            "date_modified": "2024-09-26T23:06:05+05:00",
            "tags": [
                "attitude",
                "books",
                "national symbols"
            ],
            "author": {
                "name": "Robert",
                "url": "https:\/\/robertblinov.net\/blog\/",
                "avatar": "https:\/\/robertblinov.net\/blog\/pictures\/userpic\/userpic@2x.jpg?1739870896"
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            "_date_published_rfc2822": "Mon, 03 Jul 2023 11:58:34 +0500",
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            "id": "130950",
            "url": "https:\/\/robertblinov.net\/blog\/all\/fiction\/",
            "title": "Reading fiction (not)",
            "content_html": "<p>I find it hard to read works of fiction as of late. My mind keeps telling me to toss the patently untrue.<\/p>\n",
            "date_published": "2023-07-01T23:30:51+05:00",
            "date_modified": "2025-02-10T20:10:19+05:00",
            "tags": [
                "books",
                "DOPE",
                "me",
                "the brain"
            ],
            "author": {
                "name": "Robert",
                "url": "https:\/\/robertblinov.net\/blog\/",
                "avatar": "https:\/\/robertblinov.net\/blog\/pictures\/userpic\/userpic@2x.jpg?1739870896"
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            "_date_published_rfc2822": "Sat, 01 Jul 2023 23:30:51 +0500",
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            "id": "123229",
            "url": "https:\/\/robertblinov.net\/blog\/all\/commonsense\/",
            "title": "An excerpt from Thomas Paine’s “Common sense”",
            "content_html": "<blockquote>\n<p>A long habit of not thinking a thing <i>wrong<\/i> gives it a superficial appearance of being <i>right<\/i> and raises at first a formidable outcry in defence of custom. But the tumult soon subsides. Time makes more converts than reason.<\/p>\n<\/blockquote>\n",
            "date_published": "2019-12-15T21:34:59+05:00",
            "date_modified": "2024-12-19T18:03:05+05:00",
            "tags": [
                "books",
                "Life"
            ],
            "author": {
                "name": "Robert",
                "url": "https:\/\/robertblinov.net\/blog\/",
                "avatar": "https:\/\/robertblinov.net\/blog\/pictures\/userpic\/userpic@2x.jpg?1739870896"
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            "_date_published_rfc2822": "Sun, 15 Dec 2019 21:34:59 +0500",
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        {
            "id": "130774",
            "url": "https:\/\/robertblinov.net\/blog\/all\/how-we-decide\/",
            "title": "Summary of Jonah Lehrer’s “How we decide”",
            "content_html": "<p>People often make incorrect choices when there are more than four variables.<\/p>\n<p>Simple problems require reason, while the complex not so much. When there’s a large variety of items to choose from, get the one that maximises enjoyment.<\/p>\n<p>People memorise patterns without even knowing.<\/p>\n<p>The emotional brain, powered by dopamine, is paramount for making good decisions.<\/p>\n<p>People get addicted out of excitement, not necessity.<\/p>\n<p>People get upset if what we expected didn’t come to fruition.<\/p>\n<p>Being certain about something is a deceptive feeling.<\/p>\n<p>Prize-linked savings accounts work because we like uncertainty.<\/p>\n<p>Psychopaths don’t feel morality, and therefore, their wrongdoing.<\/p>\n<p>People have a larger sense of loss than for win, even when dealing with the same value.<\/p>\n<p>Never say that you wouldn’t do something in the way that that person handles it, because that person is who you would be at that moment in that situation.<\/p>\n<p>When there’s an abundance of information, we may infer the irrelevant. Cut down on the noise, focus on what’s important.<\/p>\n<p>Don’t think too much.<\/p>\n",
            "date_published": "2018-11-19T17:54:58+05:00",
            "date_modified": "2024-09-26T23:06:11+05:00",
            "tags": [
                "books",
                "feelings",
                "the brain"
            ],
            "author": {
                "name": "Robert",
                "url": "https:\/\/robertblinov.net\/blog\/",
                "avatar": "https:\/\/robertblinov.net\/blog\/pictures\/userpic\/userpic@2x.jpg?1739870896"
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            "_date_published_rfc2822": "Mon, 19 Nov 2018 17:54:58 +0500",
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            "id": "130951",
            "url": "https:\/\/robertblinov.net\/blog\/all\/exceptional-service\/",
            "title": "Summary of “Exceptional service, exceptional profit”",
            "content_html": "<p>A customer is worth his lifetime.<\/p>\n<p>Lead people to the place they’re looking for, don‘t just give directions.<\/p>\n<p>Reset customer expectations you can’t meet, even if they seem obvious.<\/p>\n<p>Adjust your service to fit the customer best, but without intrusion into privacy.<\/p>\n<p>Note at least five things unique about the customer, whether preferences or complaints.<\/p>\n<p>When there’s a problem, apologise, review the complaint with the customer, fix and follow up, document the problem in detail to make sure it never happens again.<\/p>\n<p>Make processes as efficient as possible.<\/p>\n<p>Keep the hiring bar high: a bad employee may cause others to quit.<\/p>\n<p>The speed of a group is the slowest one’s.<\/p>\n<p>Make everything feel seamless: if there’s a problem you know you can solve, it should seem like it never happened.<\/p>\n<p>Make the customer feel special.<\/p>\n<p>Use the Italian mama method: even if your customer does something wrong, cheer them up and make them feel no less welcome.<\/p>\n",
            "date_published": "2018-08-21T16:49:00+05:00",
            "date_modified": "2024-10-21T12:21:02+05:00",
            "tags": [
                "books",
                "client-care"
            ],
            "author": {
                "name": "Robert",
                "url": "https:\/\/robertblinov.net\/blog\/",
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